Not only is Geico smart enough to buy into the Martins Agency's multi-themed campaign strategy (gecko, googly-eyed stack o'bills, cavemen), their Caveman campaign is so different than anything that's been done, it remains fresh to me. Of course, I'm easily amused. But still - these identifiable yet completely alien consumers are so much fun to watch. And they're so sensitive!
http://www.youtube.com/watch?v=BqnWNMsWdqM
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- Jack Cuffari
- Once called “a man who could thread a running sewing machine”, Jack has evolved from advertising agency owner to marketing communications and branding consultant. From brand planning and strategy to impactful brand identity development, from Creative Direction to pitches, from building and managing crackerjack teams to consulting on organizational culture, from running seminars and facilitating workshops to nurturing client relationships, Jack serves as a catalyst - making good things happen wherever he's engaged.
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