Not only is Geico smart enough to buy into the Martins Agency's multi-themed campaign strategy (gecko, googly-eyed stack o'bills, cavemen), their Caveman campaign is so different than anything that's been done, it remains fresh to me. Of course, I'm easily amused. But still - these identifiable yet completely alien consumers are so much fun to watch. And they're so sensitive!
http://www.youtube.com/watch?v=BqnWNMsWdqM
Monday, May 18, 2009
Brand Smack
Brand Smack: When developing your brand's personality profile, always make sure your brand's personality is expressing at least one aspirational trait.
This will rub the non-visionary folks client-side the wrong way: how can we refer to our brand with language that doesn't reflect the actual here and now? They often have trouble even understanding that we're developing a brand personality profile using human traits, not talking features and benefits.
Stick to your guns! They need to be schooled: People want inspiration, and seek brands with vision!
Today's "Check it out, check it out": Since when does Cheerios=Controversy? A Dreary "Misbranded" Morning for Cheerios?
This will rub the non-visionary folks client-side the wrong way: how can we refer to our brand with language that doesn't reflect the actual here and now? They often have trouble even understanding that we're developing a brand personality profile using human traits, not talking features and benefits.
Stick to your guns! They need to be schooled: People want inspiration, and seek brands with vision!
Today's "Check it out, check it out": Since when does Cheerios=Controversy? A Dreary "Misbranded" Morning for Cheerios?
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